The objective of this WIKI is to help you:
- When you need more depth of information on retailing or the consumer goods sector
- When you need a key piece of knowledge right NOW!
- When you want to prepare for an important business meeting
- When you need to address a specific problem in either the retail or the consumer goods manufacturing industries
- When you need to develop a sales or key account plan
- When you need specific input for a project or task
- To get useful tools and job aids which you can use day to day.
- Retail and CG supply chain
- Entity overviews
- Wholesale *
- Logistics *
- Industry trends
- Industry financials
- Technology deployed
- Departmental structure
- Executive roles
- Business objectives
- Reporting line
- KPI measures
- Challenges and pain points
- Key processes
- Systems of interest
- Process overviews – all CG and Retail processes
- Process detail for key processes
- Job aids and tools
- Solution selling vs product selling
- Target account research
- Performance gap analysis
- Suspect opportunity identification
- Who to contact and how to get appointments
- Emails, letters, call scripts templates
- Discovery meeting questions
- Sales plan development
- KPI definition
- Ways to improve
How to help businesses:
- Achieve their objectives
- Address their challenges
- Reduce or eliminate their pains
- Assess the benefits
If you would like a demonstration or evaluator access for a short time, please Contact Martec. More information is available at https://www.martec-international.com/products/348/retail-wiki.
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